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Case Study 2025 Automotive — Perodua sales advisor

Perodua Sales Advisor

A sales-advisor website that turns car shoppers into real booking enquiries.

Client

Perodua Sales Advisor — Faiz

Industry

Automotive sales

Year

2025

Scope

WebsiteLead Generation
DRIVE DRIVE

★ The Challenge

What the brief really was.

A Perodua sales advisor doesn't compete on the car — every advisor sells the exact same models at the same price. They compete on trust, responsiveness, and being the person a buyer remembers when they're finally ready to commit. The problem is that most advisors live entirely inside other people's platforms — a profile here, a status update there — with nothing they actually own.

The brief was to build a dedicated home for one advisor: a fast, mobile-first website that promotes the current Perodua line-up, answers the questions every buyer asks, and — most importantly — makes it effortless to start a conversation. Not a brochure. A lead machine that works while he's busy with another customer.

★ The Approach

Strategy & creative thinking.

01

Design for the phone first

Almost every car buyer arrives from a phone, often straight from a social link. The whole site was built mobile-first — big tap targets, fast-loading model sections, and a sticky WhatsApp button that's never more than a thumb away on any screen.

02

Make the model range do the selling

Each Perodua model gets its own clear section — key specs, who it suits, and a direct "enquire about this model" prompt. The buyer self-qualifies before they ever message, so the conversations that come through are warmer and closer to a decision.

03

One obvious next step: talk to a human

Every section funnels to the same action — a one-tap WhatsApp enquiry pre-filled with context. No long forms, no friction. For a relationship-driven sale, getting the buyer into a real conversation quickly is the entire game.

04

Build trust before the first message

Clear photos, honest model information, financing and trade-in prompts, and a personal introduction give the advisor a credible, professional presence — so the buyer feels they're dealing with someone established, not a random contact.

★ The Deliverables

What went live.

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